Fireball is not your typical spirits product that fits neatly into a category. It is one of a kind. Fireball is an iconic brand, throughout the U.S. and in countries around the world. Fireball’s rise to fame has been a grassroots movement, market by market, bartender by bartender, consumer by consumer. There is a unique attachment between Fireball and its fans. It’s personal.
Fireball is a Canadian whisky blended with natural cinnamon flavor.
Fireball is the hottest spirits brand in the industry with 15 straight years of volume growth in the U.S.
